M1 launch PR

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Contact: Sébastien Bourdeauducq
Tel: +49 (0) 3060953932
Cell phone: +49 (0) 17639295103
Email: sebastien@milkymist.org

DRAFT - DO NOT PUBLISH

FROM MUSIC TO VJING IN 3 MINUTES
New Open Source Device Makes it Easier to Set Up a Quality Live Visual Show

MINSK - September 22, 2011 - At a growing number of concerts and other happenings, video performance artists known as "VJs" enhance the attendees' experience using pre-recorded video loops played on their laptop, mixed live and projected to a large screen. According to its inventor Sébastien Bourdeauducq, the Milkymist One video synthesizer that Sharism at Work Ltd. just started shipping brings more interactivity by integrating low-latency live camera input and accepting controls from a wide range of external sensors. The Milkymist One should also popularize the emerging activity of VJs by making it easier for newcomers to set up a video installation. What more, the device is entirely based on open source software and hardware, including its microprocessor design.

Smaller than a netbook, the Milkymist One processes live footage of a dancer or performer and synthesizes the video stream through hardware-accelerated programmable effects, with an imperceptible response time that would be difficult to achieve with a laptop. The device is sound-reactive and also supports external controls through MIDI, DMX, OpenSoundControl, USB and infrared interfaces. The Milkymist One contains a built-in effect editor to let users create their own visual experiences without the need for a laptop, using a simple programming language inspired by the MilkDrop music visualization software, for which tens of thousands of effects have been contributed. Thanks to its integrated Ethernet port, the Milkymist One can connect to the Internet to download firmware upgrades and more effects, listing just a few of its functions.

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Newcomers to video processing technology should also find the Milkymist One interesting. The synthesizer provides a turnkey solution for bands, clubs and party organizers to enhance their events with an entertaining visual show, without the complexities associated with laptop-based solutions. By default, the Milkymist One starts producing sound-reactive video effects as soon as it is powered on. If no camera is available, the Milkymist One can produce purely generative abstract effects. Getting the latest firmware and effects from the Internet is often as simple as the press of a single button.

The complete Milkymist One software and hardware design is published under open source licenses, following the model popularized by Linux. The openness extends to the design of the microprocessor and graphics accelerators that power the device. The Milkymist One developers chose this to bring about more efficient design processes, user empowerment, and better quality hardware.

Early adopters can purchase a Milkymist One from the online store Sharism.cc at the price of $499, effective immediately.

About Sharism at Work Ltd.
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High resolution pictures of the Milkymist One are available at http://www.milkymist.org/mmone.html. If you would like more information about this topic, please call Sébastien Bourdeauducq at +49 (0) 17639295103 or e-mail him at sebastien@milkymist.org.