Do the non-invasive SEO #161
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As @therobs12 pointed out, our website is not really searchable by words other than our brands.
For example
quantum information control system
simple query doesn't have our website on the first page, though it is just rewording of the our front-page.The issue with SEO though, is that SEO optimized texts are less useful for actual humans, but it doesn't mean that we shouldn't try at least some SEO tricks.
P.S. so called deep search from MS Bing is actually pointing to the ARTIQ in the same query.
Search engines are becoming total garbage these days - completely saturated with AI nonsense - so I would not take this too seriously.
As far as I can tell, we sold to more labs than the companies behind many of the the first results for that query, if Google does not recognize this, it's Google's problem and not ours. And those labs are our priority, not Google.
Anyway if you can propose some concrete changes without spending a lot of time on it and especially without degrading the content, it's fine.